Endineering Course.

See what's inside the course. 👇🏻

    1. Introduction to the Endineering course

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    2. Start here...

    1. Introduction to Week 1.

    2. History of endings

    3. History of consumerism

    4. The End Gap

    5. The quickening and the tethering. Chapter from Ends book. Further reading. (30 mins)

    6. The end gap. Chapter from Endineering book. Further reading (7 mins)

    7. The end gap. Diagram.

    8. The distancing and the fading. Chapter from Ends book. Further reading. (44 mins)

    9. Three stages of the consumer lifecycle

    10. Chapter 1 quiz

    1. Introduction to week 2.

    2. The Aim at the end

    3. Psychology at the end

    4. Ends at on-boarding

    5. Ends at on-boarding. Chapter from Endineering book. Further reading. (23 mins)

    6. The aim at the end. Chapter from Endineering book. Further reading. (9 mins)

    7. How should it feel? Chapter from Endineering book. Further reading. (14 mins)

    8. Lost opportunity of emotions

    9. The ROI of Ends

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    10. Endineering Case Study: Stuffstr

    11. Endineering Case Study: Doconomy

    12. Endineering Case Study Doconomy

    13. Endineering Case Study- 3 Denmark

    14. Week 2. Exercise

    15. Week 2 Quiz

    1. Introduction to week 3.

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    2. Types of ending

    3. Types of Ending diagram

    4. Types of Ending. Example of how to apply it to your product.

    5. Exercise: Types of Ending. Try it yourself.

    6. Phases of the end

    7. Phases of the End diagram

    8. Exercise: Phases of the End. Try it yourself.

    9. Types of endings. Chapter from Endineering book. Further reading. (50 mins)

    10. Phases of the end. Chapter from Endineering book. Further reading. (55 mins)

    11. Endineering Case Study: Rapanui Clothing

    12. Endineering Case Study: Kia Cars

    13. Endineering Case Study: Electrolux

    14. Week 3 Quiz

    1. Introduction to week 4.

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    2. Transaction types

    3. The Ends Canvas

    4. Measuring the End

    5. Identity, accountability and privilege.

    6. Transaction Types. Chapter from Endineering book. Further reading. (18 mins)

    7. Measuring the end. Chapter from the Endineering book. Further reading. (25 mins)

    8. The Ends Canvas Template

    9. Legacy Number

    10. Applying the approach

    11. Endineering Case Study: Fairphone

    12. Endineering Case Study: Deposit Return System

    1. Congratulations on becoming an Endineer

About this course

  • $500.00
  • 70 lessons
  • 3.5 hours of video content
  • Discounts available.

Instructor(s)

Joe Macleod

Head of Endineering

Joe Macleod is founder of the world's first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors. Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings, from breakage to customer burnout to falling behind consumption trends. It's important to plan for each of them. Not all companies do." He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”.

FAQ

Some common questions about the course.

  • What is the time commitment?

    This is up to the student. We have a weekly 1 hour live check-in. There is over 3 hours of videos in the course. Then about 6 hours optional reading material. An ideal is about 2 hours a week. "It was really easy to do as well as a full time job" Recent Endineering Graduate.

  • What happens at the check-ins?

    At the 1 hour weekly check-ins we discuss the issues and practice techniques from the most recent course chapter.

  • What day and time are check-ins?

    Check-ins happen on Tuesdays. There are two sessions, so people have an option on what works best for their time zone. Early 09:00 CET (Central European Time). Late 18:00 CET.

  • How long do I get access to the course material?

    You will have access to the course content for 6 months.

  • What support can I expect.

    Joe is always available to answer questions and help your progress. We also have an active Endineering community channel that has many helpful graduates of the Endineering course.