Learn Endineering.
Creating better endings in consumer experiences.
“Joe re-wired my brain. It's not often that such a big idea and way of thinking is hiding in plain sight. ”
Graduate Endineer“Joe's session enlightened me about an entire way of thinking about products and services. ”
Graduate Endineer““I love that you've identified this missing link. This is exactly what we need to do if we want to achieve circularity.” ”
Editor of Circularity21““This workshop was an inspiring call to arms to design for sustainability.””
Conference Talk Attendee“"Endineering is stunning. It fills a unique gap that extends our collective understanding of consumerism. Previous models fall short, tending view the customer experience in a linear way like a "funnel" or "customer journey." Instead, they're cyclical, as Joe shows us. Once you see this glaring omission, you won't be able to un-see it. Together with his previous book, Ends, Joe has essentially defined and mapped out a whole new sub-discipline. Avoid this book at your own peril."Jim Kalbach. Chief Evangelist at MURAL. Author of Mapping Experiences and JTBD Playbook.”
Jim Kalbach. Chief Evangelist at MURAL. Author of Mapping Experiences and JTBD Playbook.